INFOBRAND.ID and TRAS N CO Indonesia are once again holding a prestigious award event, namely BRAND INDONESIA EXCELLENCE AWARD 2024. This award is given to original Indonesian brands that have succeeded in building popularity, choice, and consumer satisfaction in the digital realm. This event is expected to increase consumer confidence in products from original Indonesian brands that are able to compete in the national market. In addition, this event is also expected to contribute directly to national economic growth and support the "100% Love Indonesia" Movement.
Susilowati Ningsih, CEO of INFOBRAND.ID, explained that the Brand Indonesia Excellence Award is an important part of the Indonesian Brand Development Program (PPBI). This program aims to support local brands so that they not only excel in the domestic market, but also have great potential to compete at the national and even international levels. According to her, this award can be a reference for consumers in choosing brands that are proven to excel in various aspects, including customer satisfaction and consumer choice in the marketplace. This award is a form of recognition of the extraordinary achievements of original Indonesian brands. Susilowati also added that the 2024 Brand Indonesia Excellence Award will strengthen consumer trust in local products, considering that this award is based on in-depth and reliable research.
Tri Raharjo, CEO of TRAS N CO Indonesia, emphasized the importance of quality and innovation for local brands. According to him, original Indonesian brands need to continue to improve product quality, utilize digital technology, and build collaborative networks to remain competitive. TRAS N CO Indonesia supports the growth of local brands through in-depth research on brands that market their products through the marketplace. In the assessment of the 2024 Brand Indonesia Excellence Award, a comprehensive digital research was conducted, covering three main parameters: Digital Brand Asset Aspect, Digital Brand Awareness Aspect, and Digital Consumer Review & Rating Aspect. This award aims to increase public trust in local products and become a reference in choosing the best brands from Indonesia.
The award ceremony for the 2024 Brand Indonesia Excellence Award took place on Thursday, August 29, 2024, at The Sultan Hotel, Jakarta. Several brands that won awards this year were Red1 (Food & Beverage) and UMAMA (Fashion), along with other brands that have met strict assessment standards. It is hoped that this award can further strengthen the position of local brands in the national market and encourage more Indonesian brands to continue to innovate and commit to quality.
Source: cnnindonesia.com
